The Product Process - An Introduction - FREE


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🚀 Unlock the Power of User-Centered Product Development!

You will get:

  • An introduction to The Product Process: What steps should a Product Owner take to define "requirements"? When is a "Requirement" even considered "Required"? What are all the actions that need to be done before a "User Story" can enter the backlog of my development team?
  • Templates to start adapting the process in your own work.

Mom, Dad… Where do Requirements Come From? - A Story about the Full Circle of Product Ownership

As a parent, this is a dreadful question…

How on earth do you begin to formulate an answer?

“Well, son, you see, at a certain point, Mom and Dad were sitting together in a room… We were all alone… holding each other's hands… gazing deep into each other's eyes...

… And we took a bunch of post-it notes and started writing.”

And that's how we came up with requirements, tons of user stories, walls filled with post-it notes.

“This, dear son, is how requirements are born...”

The sad truth is that, in many instances, this is indeed the way it goes. You gather a group of people in a room and initiate a brainstorming session. Typically, there is someone from "the business", a Product Owner or Business Analyst, and a technical person, like a development lead or architect. You collectively brainstorm a potential solution and ‘invent’ various requirements for your product. These requirements get documented as user stories in a backlog, story map, or the like.

Even worse, in other cases, requirements are simply ‘requested’. Someone asks ‘the business’ what they need. ‘The business’ hasn't thought about it much, ponders for a while, and then provides their “requirements" or solution ideas.

"I want this and this and this, …"

It is like a Christmas wish list.

In both of these scenarios, are these genuinely ‘requirements’? Are they actually necessary in the software? Actually ‘Required’? "Required" is a potent word—it must be included, or everything will go awry. It is a requirement…

Continue reading in the eBook (FREE) →

What do you get from it?

🔍 Understand Your Users: Dive deep into your users' world, identify their problems, and grasp their motivations. Uncover the 'why' behind your product's existence.

💡 Strategic Decision Making: Learn how to set the right course for your product. Focus on what truly matters, and make informed, data-driven decisions.

🌟 Incremental Confidence Building: Find out how to test and validate your assumptions, one step at a time. Gradually increase your certainty before committing to development.

📈 ROI-Driven Product Development: Save your organization precious time and resources. Discover the path to creating software that genuinely matters.

💼 Proven Process: Understand the strategy, discovery, scaling, and assessment stages to guide your product development journey. Learn how to take control and make more informed decisions.

Don't let assumptions guide your product development process. ⬇Download the eBook and become a better product owner.

This eBook is for you if you are struggling with:

  • Product Development: having difficulties in defining requirements, making strategic decisions, or achieving successful outcomes?
  • Unclear User Understanding: struggling with truly understanding their users, their needs, and their problems, leading to a lack of user-centricity in their product development process?
  • High Costs and Risk: concerned about the high costs and risks associated with software development and want to find ways to mitigate these risks?
  • Lack of Focus: dealing with too many feature ideas and problems to solve, leading to a lack of focus and prioritization in their product development efforts?
  • Difficulty in Decision Making: seeking a structured approach to decision-making in product development?
  • Need for Efficiency: looking for ways to optimize their product development process and ensure that their efforts are focused on building the right things for the right users?
  • Desire for User-Centered Practices: recognize the importance of a user-centered approach but struggle with implementing it effectively?

⬇ Download for FREE →

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Struggling with software development uncertainties? Unlock success with our ebook. Get practical insights for user-centered, risk-free product development

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The Product Process - An Introduction - FREE

I want this!